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Remonter
KM Forum 2001
KM Europe 2001
Conference_Echos
ENSAM qu'attendre du KM ?
Storytelling Events
Futuribles
Net 2002
Séminaire européen

 

 

  • Pour des Masterclass en anglais :

London, October 25
Brussels, December 4

Storytelling has always been a powerful mechanism for effortlessly spreading
knowledge. In today's corporate environment stories are becoming widely
recognised as a powerful way in which to assess the current values in your
organisation's culture, and to help modify and develop that culture.

Ark Group's Storytelling Masterclass is a one-day interactive masterclass
featuring world-renowned experts Dave Snowden of IBM and Steve Denning.

This cutting edge event will focus on exactly how to use stories to
communicate knowledge and associated learning within your organisation.
Using practical examples and workshop sessions, our masterclass will
illustrate how to use stories to:

1. Mobilise employees and management to implement major changes
2. Implement cultural change
3. Facilitate mergers and acquisitions
4. Identify and build communities
5. Communicate across all cultures contained in global
organisations

The Storytelling Roadshow's last two European events will be in:

London, October 25
Brussels, December 4

"A great insight into an exciting new area" previous Storytelling

L'annonce précédente : June 21 - Storytelling Masterclass    Sur le site Européen du KM : http://www.knowledgeboard.com\cgi-bin\item00000000085EB94D0.htm
In the first morning session, Steve Denning will describe how storytelling can help introduce and accelerate transformational ideas into difficult and change resistant environments. Participants will gain a theoretical understanding of springboard storytelling, including:

  • Why storytelling to change organizations works, as well as how to craft and frame stories that lead to rapid action.
  • How storytelling can mobilize large numbers of managers and employees to implement changes that initially seem difficult, upsetting and strange.
  • How to harness the extraordinary power of storytelling to transform individuals, organizations, and ourselves.

  • In the second morning session, participants will learn how to use a template to create powerful springboard stories, and have an opportunity to practice performing the stories they have created.

    Steve is author of a recently published book, The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (Butterworth Heinemann).